产品开发和设计的新方法 - SIMPSIS 模型
上次更新时间:2024-11-26
课程售价: 2.9 元
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课程内容
01 - Introduction
02 - Crash Course Motivation & Behavioral Psychology
- 001 The Behavior Loop & Journey
- 002 The Motivation Cocktail
- 003 Emotions & Feelings
- 004 Homeostasis & Optimal Arousal
- 005 Motivation Theory 1 Hierarchy of Needs & ERG-model
- 006 Motivation Theory 2 Two-Factor Theory
- 007 Motivation Theory 3 Value-Expectancy Theory
- 008 Motivation Theory 4 Self-Determination Theory
- 009 Motivation & Abilities Flow & BJ Fogg
- 010 Games, Gamification & Motivation - Part 1
- 011 Games, Gamification & Motivation - Part 2
- 012 Games, Gamification & Motivation - Part 3
03 - SIMPSIS-Framework The 7 Behavior-Driven Forces
04 - Customer Acquisition - Case Examples
05 - Customer Retention - Case Examples
06 - Customer Engagement - Case Examples
课程内容
6个章节 , 41个讲座
01 - Introduction
02 - Crash Course Motivation & Behavioral Psychology
- 001 The Behavior Loop & Journey
- 002 The Motivation Cocktail
- 003 Emotions & Feelings
- 004 Homeostasis & Optimal Arousal
- 005 Motivation Theory 1 Hierarchy of Needs & ERG-model
- 006 Motivation Theory 2 Two-Factor Theory
- 007 Motivation Theory 3 Value-Expectancy Theory
- 008 Motivation Theory 4 Self-Determination Theory
- 009 Motivation & Abilities Flow & BJ Fogg
- 010 Games, Gamification & Motivation - Part 1
- 011 Games, Gamification & Motivation - Part 2
- 012 Games, Gamification & Motivation - Part 3