产品开发和设计的新方法 - SIMPSIS 模型
A New Method For Product Development and Design - SIMPSIS-Model
- 01 - Introduction
- 001 A New Way to Think about Value Creation
- 002 Sneak Peek into the SIMPSIS-Framework
- 02 - Crash Course Motivation & Behavioral Psychology
- 001 The Behavior Loop & Journey
- 002 The Motivation Cocktail
- 003 Emotions & Feelings
- 004 Homeostasis & Optimal Arousal
- 005 Motivation Theory 1 Hierarchy of Needs & ERG-model
- 006 Motivation Theory 2 Two-Factor Theory
- 007 Motivation Theory 3 Value-Expectancy Theory
- 008 Motivation Theory 4 Self-Determination Theory
- 009 Motivation & Abilities Flow & BJ Fogg
- 010 Games, Gamification & Motivation - Part 1
- 011 Games, Gamification & Motivation - Part 2
- 012 Games, Gamification & Motivation - Part 3
- 03 - SIMPSIS-Framework The 7 Behavior-Driven Forces
- 001 The Social Forces
- 002 The Improving Forces
- 003 The Meaningful Forces
- 004 The Possessing Forces
- 005 The Sustaining Forces
- 006 The Innovative Forces
- 007 The Sensory Forces
- 04 - Customer Acquisition - Case Examples
- 001 Acquisition through Social Forces
- 002 Acquisition through Improving Forces
- 003 Acquisition through Meaningful Forces
- 004 Acquisition through Possessing Forces
- 005 Acquisition through Sustaining Forces
- 006 Acquisition through Innovative Forces
- 007 Acquisition through Sensory Forces
- 05 - Customer Retention - Case Examples
- 001 Retention through Social Forces
- 002 Retention through Improving Forces
- 003 Retention through Possessing Forces
- 004 Retention through Sustaining Forces
- 005 Retention through Innovative Forces
- 006 Retention through Sensory Forces
- 06 - Customer Engagement - Case Examples
- 001 Engagement through Social Forces
- 002 Engagement through Improving Forces
- 003 Engagement through Meaningful Forces
- 004 Engagement through Possessing Forces
- 005 Engagement through Sustaining Forces
- 006 Engagement through Innovative Forces
- 007 Engagement through Sensory Forces