面向内容创建者的 Mailerlite
- 1 - Welcome
- 1 - Meet Your Instructor & The Course Goal
- 2 - How Your Course Is Structred
- 2 - Email Marketing 101
- 1 - Why Email Marketing
- 2 - Where Email Sits in Your Marketing Strategy
- 3 - Types of Email Marketing Platforms
- 4 - Prerequisites to Email Marketing
- 3 - Technical Setup
- 1 - Intro to Technical Setup
- 2 - Account setup
- 3 - Forms and Landing Pages
- 4 - Campaigns
- 5 - Subscribers
- 6 - Integrations
- 7 - Testing Deliverability
- 4 - Lead Generation
- 1 - Intro to Lead Generation
- 2 - Scalable tracking
- 3 - Generating leads
- 4 - Bundles, swaps and podcasts
- 5 - Freebies and welcome sequence
- 6 - Revisit forms and landing page
- 5 - Campaigns & Nurturing
- 1 - Intro to Campaigns
- 2 - Anatomy of a Campaign
- 3 - Types of Emails
- 4 - Using AI to write emails
- 5 - The Weekly Email formula
- 6 - Funnels & Automation
- 1 - Intro to Funnels & Automation
- 2 - What’s a Sales Funnel
- 3 - Create your funnel for Free
- 4 - Three Offers for your Funnel
- 5 - Expanding Your Welcome Sequence
- 6 - Making Sales
- 7 - Analytics & Best Practices
- 1 - Intro to Analytics & Best Practices
- 2 - Using the Mailerlite dashboard
- 3 - Comparing Results to Google Analytics
- 4 - Interpreting Metrics
- 5 - Managing Contacts Long Term
- 6 - AB Testing, Time Zones, and Segmenting
- 7 - Course Recap