学习路径 - 成为数字广告专家
Learning Path - Become A Digital Advertising Specialist
- 001-About-the-Courses-DfE4
- 002-About-the-Instructor-pI3b
- 004-AIDA-Copywriting-Framework-BmJZ
- 005-PAS-Copywriting-Framework-hv7a
- 006-BAB-Copywriting-Framework-s7L7
- 007-ACCA-Copywriting-Framework-UQFJ
- 008-SOFT-Copywriting-Framework-vZmO
- 009-The-OATH-Framework-Gnqj
- 010-ARM-Copywriting-Framework-zepp
- 011-Introduction-ZQDR
- 012-Sales-Pages-Headline-sub-headline-offer-and-hook-DxE2
- 013-Sales-Page-Call-To-action-Guarantees-4viJ
- 014-Sales-page-Pop-us-and-Offer-pGKI
- 016-The-definition-of-Digital-Advertising-GQZj
- 017-The-importance-of-Digital-Advertising-J2iM
- 018-The-Advent-of-the-Internet-Ue4s
- 019-The-First-banner-ads-O3ra
- 020-The-Rise-of-Search-Engine-Advertising-meHU
- 021-Email-Marketing-izke
- 022-Social-Media-Advertising-QIHd
- 023-Mobile-and-Video-Ads-Vx7m
- 024-Programmatic-Advertising-atsw
- 025-Data-Analytics-and-Big-Data-fDLp
- 026-AI-and-Machine-Learning-b1WH
- 027-AR-and-VR-Iif0
- 028-Regulations-and-Ethical-Considerations-GI4l
- 029-Ad-Fraud-and-Transparency-UzJb
- 030-Ethical-Advertising-Practices-rEdH
- 031-Influencer-Marketing-16Bq
- 032-Native-Ads-mnrI
- 033-Personalized-and-Interactive-ads-Y5gz
- 034-The-Future-of-Digital-Advertising-wwmH
- 035-Changing-Consumer-Behavior-koU0
- 037-Introduction-W0Bl
- 038-Market-Research-and-Segmentation-4qOy
- 039-Define-Objectives-and-KPIs-ZptX
- 040-Creative-Strategy-XtLb
- 041-Channel-Specific-Tactics-OrWA
- 042-Implementation-and-Monitoring-Gd8C
- 043-Optimization-and-Scaling-3rOl
- 044-Reporting-and-Evaluation-z3pb
- 046-Overview-of-Digital-Ads-Ecosystem-mT2W
- 047-Digital-ads-Learning-Stages-or-Phases-X0n3
- 048-Key-Metrics-and-Concepts-AOp9
- 049-Testing-and-Optimization-Techniques-fzvD
- 050-Advanced-Models-and-Analysis-45hH
- 051-Measuring-Across-Channels-REM4
- 052-Surveys-and-Experimental-Methods-txbX
- 053-Tools-and-Techniques-cDur
- 054-Creating-Creative-ad-copy-and-visuals-30Pe
- 055-Additional-Considerations-mjfp
- 057-Introduction-V1vP
- 058-Market-Segmentation-and-Customer-Profiling-8xw2
- 059-Touchpoint-Mapping-and-Psychographic-Profiling-dVtB
- 060-Buyer-Feedback-Loop-and-CRM-ORSr
- 061-Customer-Advocacy-Program-and-Loyalty-programs-OPOs
- 062-Customer-Co-creation-and-customer-onboarding-xHPR
- 063-Customer-Sentiment-Analysis-and-Customer-Journey-479O
- 064-Customer-Touchpoint-optimization-8Sgh
- 065-Customer-Communication-strategies-and-Human-Cent-aUxj
- 067-Introduction-and-Types-of-Consumers-wsGy
- 068-Cognitive-Biases-zlCX
- 069-Designing-for-persuasion-9eAz
- 070-Building-Trust-and-Credibility-NPLU
- 071-Social-Proof-and-Pricing-Strategies-hquF
- 073-Why-Meta-Ads-jiyE
- 074-How-To-Get-Started-with-Meta-Ads-TiRm
- 075-How-to-Avoid-Account-suspension-qoWq
- 076-Introducing-Meta-Ads-Dashboard-part-one-2HEG
- 077-Introducing-Meta-Ads-Dashboard-part-two-Iv0f
- 078-Introducing-Meta-Ads-Dashboard-part-three-ONb2
- 079-Introducing-Meta-Ads-Dashboard-part-four-g3Li
- 080-Meta-Ads-Custom-Rules-FFh5
- 081-Business-Portfolio-Add-Ad-accounts-5wf7
- 082-Business-Portfolio-People-yCoW
- 083-Business-Portfolio-Partners-8A9f
- 084-Business-Portfolio-System-Users-L4qO
- 085-Business-Portfolio-Pages-OMsR
- 086-Business-Portfolio-Assign-ads-accounts-DJIY
- 087-Business-Portfolio-Business-Assets-uLNG
- 089-Business-Portfolio-Catalogs-YCNo
- 090-Business-Portfolio-Set-up-Conversions-API-and-M-uxF7
- 091-Business-Portfolio-Extra-Features-mstH
- 092-Meta-Ads-Traffic-Campaign-zwOV
- 093-Meta-Ads-Sales-Campaign-ASX2
- 094-Meta-Ada-Awareness-Campaign-ngdW
- 095-Meta-Ads-Custom-Audiences-Esh4
- 096-Meta-Ads-Engagement-Campaign-IP4w
- 097-Meta-Ads-Payments-FoKt
- 098-Meta-Ads-Ad-Account-Setting-and-Advertising-Set-dQZZ
- 099-Meta-Ads-Business-Support-Home-EUle
- 100-Meta-Ads-Advertising-Standards-or-Policy-taOm
- 101-Meta-Ads-Instant-Forms-Ads-Mockups-and-Page-ad-sWIp
- 102-Meta-Ads-Business-Apps-cLhF
- 103-Meta-Ads-Brand-Collabs-Manager-6IJ0
- 104-Meta-Ads-Experiments-PWYM
- 105-Meta-Ads-Library-win8
- 106-Meta-Ads-Certifications-kBAE
- 108-Why-YouTube-Ads-Vj9B
- 109-Understanding-YouTube-ads-Process-0V8f
- 110-Create-a-Google-Ads-account-jnNi
- 111-YouTube-Ads-Best-Practices-qFHA
- 112-One-Time-YouTube-Channel-Verification-2K1h
- 113-YouTube-Ads-Upload-Your-Ads-Video-3nH5
- 114-YouTube-Video-View-Campaign-fgNJ
- 115-YouTube-Ads-Custom-Audience-LNnC
- 116-YouTube-Ads-Video-View-Campaign-DRsO
- 117-YouTube-Ads-Keywords-KcWp
- 118-YouTube-Ads-Topics-Placements-and-Ad-Creation-OrGU
- 120-Why-Snapchat-ads-2kOL
- 121-How-to-Get-a-BC-or-Business-Center-SeBM
- 122-Snapchat-ads-Terms-of-Use-LP3x
- 123-How-to-Know-if-you-ad-account-got-suspended-3GfA
- 124-How-to-share-your-public-profile-on-Snapchat-Ads-vrZa
- 125-Promote-Public-Profiles-Easily-and-get-many-followers-3Ai2
- 126-Getting-Familiar-with-Snapchat-Ads-Dashboard-9cws
- 127-Getting-Familiar-with-Business-Dashboard-2-oCaa
- 128-Create-an-Ad-Account-5Nce
- 129-Creating-Members-RaKE
- 130-Payments-and-Creator-Marketplace-NBYr
- 131-Snapchat-Developer-Portal-and-Camera-KiT-HwGu
- 132-Snapchat-Ad-Audiences-and-Insights-Cj05
- 133-Snapchat-Ads-Custom-Reports-qziB
- 134-Snapchat-Ads-Campaigns-Lab-g5t5
- 135-Snapchat-ads-Creative-library-Lens-Maker-WGY9
- 136-Snapchat-ads-Catalog-Sales-9EK7
- 137-Snapchat-Pixels-and-Events-Manager-wA1c
- 138-Snapchat-Audiences-FMvt
- 139-Snapchat-Ad-Simple-Ad-Creation-F4ho
- 140-Snapchat-ad-creation-in-Full-part-1-tr9T
- 141-Snapchat-ad-creation-in-Full-part-2-Discover-t3Vf
- 142-Snapchat-Ads-Collection-Ads-GnyA
- 143-Before-You-Go-sPJm
- 145-Why-TikTok-ads-hxNu
- 146-Video-Editing-tools-for-TikTok-ads-DaSm
- 147-How-to-Get-a-Business-Center-jyos
- 148-Business-Center-and-how-to-invite-members-47yP
- 149-Let-us-help-you-get-an-ad-account-7Qf6
- 150-Third-Party-Ad-measurement-tools-xxfD
- 151-TikTok-Advertising-Policies-9s6r
- 152-TikTok-Ads-Glossary-and-Terms-oVo5
- 153-Understanding-TikTok-Business-Center-kSvK
- 154-Tiktok-ads-account-access-and-user-security-BreR
- 155-TikTok-Dashboard-and-Top-Ads-2tBg
- 156-TikTok-ads-manager-Analytics-cvH6
- 157-TikTok-ads-manager-Account-Setup-Bjmt
- 158-TikTok-Ads-Automated-Rules-26cs
- 159-TikTok-ads-Catalogs-sK0q
- 160-TikTok-ads-Events-and-Pixel-29bH
- 161-TikTok-leads-connect-to-a-CRM-TlNc
- 162-Pangle-Brand-Safety-0TxC
- 163-TikTok-Ads-Recommendation-Center-jEEk
- 164-Video-Library-or-Video-Creation-76PU
- 165-TikTok-Ads-Instant-Page-and-Lead-Gen-Forms-6ajp
- 166-TikTok-Ads-Video-Editor-ops6
- 167-TikTok-ads-managing-Comments-bY8a
- 168-TikTok-Custom-Audiences-EatL
- 169-TikTok-Campaigns-Overview-nzo1
- 170-TikTok-ads-Campaign-Creation-part-1-it3J
- 171-TikTok-ads-Campaign-Creation-part-2-7NfJ
- 172-TikTok-ads-Authorize-a-Post-Q4kS
- 173-TikTok-Ads-Reach-Campaigns-0Jah
- 174-TikTok-ads-Followers-or-Visit-Profile-Campaigns-aWSg
- 175-TikTok-ads-Promote-Shops-1v6h
- 176-TikTok-ads-Lead-Generation-3OGD
- 177-TikTok-ads-Website-Conversions-EvsF
- 178-TikTok-ads-Create-Ads-using-your-phone-GOcA
- 179-TikTok-ads-Review-your-ads-on-your-phone-lTH9
- 180-Become-TikTok-Media-Buyer-Certified-0k3d
- 182-Why-X-ads-bpn4
- 183-Requirements-to-run-ads-on-X-KAHB
- 184-X-Ads-Glossary-ICHl
- 185-Optimize-your-profile-on-X-XJbq
- 186-Define-your-target-audience-fUOL
- 187-Getting-Familiar-with-the-Dashboard-azAk
- 188-X-ads-Editor-YuwY
- 189-X-ads-Events-Manager-Z81a
- 190-X-ads-Custom-Audiences-wTOL
- 191-X-Ads-Shopping-Products-and-Adding-your-apps-59yA
- 192-X-ads-Campaign-Creation-QgCn
- 193-X-Campaign-Creation-Keywords-and-Interests-XTwA
- 194-Campaign-Creation-Process-58qd
- 195-X-Ads-Account-Access-gUAv
- 198-Why-Google-Ads-LrAz
- 199-Create-Google-ads-Account-hTXh
- 200-Three-Things-you-must-learn-about-GUTv
- 201-Introduction-to-Google-Ads-Dashboard-vvMw
- 202-Reactivate-your-Google-Ads-account-RP1I
- 203-Exploring-Admin-Area-xNBQ
- 204-Google-Ads-Billing-System-xyWt
- 205-Google-Ads-Conversion-Tracking-T1rY
- 206-Google-Ads-Conversion-Troubleshooting-nE81
- 207-Keywords-QvkU
- 208-Google-ads-Campaign-Overview-LLiV
- 209-Campaign-Creation-Location-and-language-S76f
- 210-Google-ads-Campaign-ads-Audience-Segments-Dfay
- 211-Broad-Match-Recommendation-and-start-and-end-nVLW
- 212-Google-ads-campaign-keywords-and-headlines-EYIG
- 213-Google-ads-Site-Links-QuP5
- 214-Google-ads-Callouts-and-Promotion-Extensions-vtF7
- 215-Google-ads-Budget-xFKL
- 216-Google-ads-publish-your-ad-OeJ7
- 217-Google-ads-Certifications-hs3Q
- 220-Avoid-Paying-Services-Fees-wxBm
- 227-Why-LinkedIn-Ads-nfTA
- 228-How-to-To-Access-Business-Manager-oinB
- 229-LinkedIn-Free-Credits-and-Coupons-T2dn
- 230-LinkedIn-Ads-Audiences-xsxG
- 231-LinkedIn-Ads-Brand-Safety-wP5J
- 232-LinkedIn-Ads-AB-Test-and-Brand-Lift-Test-dk1x
- 233-LinkedIn-Ads-Analyze-Data-Sources-and-Conversion-BJFv
- 234-LinkedIn-Ads-Install-Insight-Tag-Manager-Y1aA
- 235-LinkedIn-Ads-Managing-Assets-3Bwc
- 236-LinkedIn-Ads-Account-Access-nrpp
- 237-LinkedIn-Ads-URL-Parameters-Qf1A
- 238-LinkedIn-Ads-Website-Traffic-Campaign-es6E
- 239-LinkedIn-Ads-Reports-qizH
- 240-Become-LinkedIn-Certified-Advertiser-i9CB
- 242-Why-Microsoft-Ads-muHw
- 243-Sign-up-For-Microsoft-Ads-RY3C
- 244-Where-your-Ads-show-up-BTFV
- 245-Install-Universal-Event-Tracking-4tpl
- 246-Microsoft-Ads-Conversion-Set-up-yPl3
- 247-Campaign-Creation-part-one-NQsG
- 248-Campaign-Creation-part-two-v6qW
- 249-Campaign-Creation-Part-Three-ZTdF
- 250-Search-Campaign-part-one-uXJt
- 251-Search-Campaign-Part-Two-DXU6
- 252-Mater-Microsoft-Ads-Bidding-Strategy-HgLM
- 253-Microsoft-Ads-Dashboard-Overview-TYHB
- 254-Campaign-Level-changes-6EJh
- 255-Microsoft-Ads-Asset-Library-cT4I
- 256-Microsoft-Ads-Reporting-Tab-7BTr
- 257-Microsoft-Merchant-Center-IeIV
- 258-Become-a-Microsoft-Certified-Advertiser-qZxP
- 260-Why-Pinterest-ads-O2vz
- 261-Pinterest-ads-Account-Review-CLPt
- 262-Pinterest-Business-Sign-Up-rJl7
- 263-Business-Manager-Adding-Members-C7bH
- 264-How-to-Access-Business-Center-To-Run-Ads-Ej5X
- 265-Business-Manager-Partners-50jc
- 266-Business-Manager-Ad-Accounts-yOH7
- 267-Business-Manager-Profiles-Bukp
- 268-Business-Manager-Asset-Groups-bqEd
- 269-Business-Manager-Custom-Audiences-RKQ8
- 270-Business-Manager-Brand-Safety-AE7A
- 271-Business-Manager-Security-K75Q
- 272-Pinterest-Ads-Analytics-and-Pinterest-Trends-hQZ6
- 273-Pinterest-Ads-Reports-and-Custom-Reports-Aaot
- 274-Account-Recommendation-and-Account-History-fEMp
- 275-Pinterest-Ads-Create-a-consideration-campaign-WqgR
- 276-Pinterest-Exact-Broad-Negative-Matches-JWe9
- 277-Pinterest-Media-Buying-Certification-OH5f
- 279-Why-Propeller-ads-35z8
- 280-Best-Use-Case-for-Propeller-Ads-auZ6
- 281-Strategic-methods-to-use-when-running-ads-on-Pro-YiBU
- 282-How-to-create-a-Propeller-Account-vkqq
- 283-Propeller-ads-Dashboard-IEBG
- 284-Understand-Propeller-Ads-Formats-KwJn
- 285-Campaigns-Creation-Goi3
- 286-More-Features-to-Campaigns-NBIK
- 287-Why-Quora-Ads-DIEo
- 288-How-to-Access-Quora-Ads-fkkG
- 289-Quora-Ads-Reports-egyg
- 290-Quora-Ads-Lead-Generation-forms-F4WS
- 291-Quora-Ads-Custom-Audiences-Zvrj
- 292-Quora-Ads-Install-Pixel-and-Events-0URc
- 293-Quora-Ads-Campaign-Set-Up-wP4t
- 295-Why-Reddit-Ads-rGMD
- 296-Reddit-Ads-Dashboard-2JvT
- 297-How-to-create-a-campaign-on-Reddit-gFaD
- 298-Install-Reddit-Pixel-and-Audiences-hhxH
- 299-Reddit-Audiences-i8YC
- 300-Reddit-Ads-Custom-Reports-4DWz
- 301-Reddit-Ads-AI-Copywriter-i78z
- 302-Reddit-Ads-Inventory-Type-wjjl
- 303-Reddit-Ads-Business-Details-3qRt
- 304-Reddit-Ads-Catalog-Products-EqlU