了解思想如何传播 - 五张图表
Learning to see how ideas spread - Five graphs
- 1. Introduction
- 1. Introduction The power of seeing
- 2. The territory and the map
- 1. The territory and the map
- 2. Making time visible
- 3. The Six (almost five) Graphs
- 1. Standard deviations are standard
- 2. Production adoption and normalcy
- 3. Example Rogers and Diffusion
- 4. Crossing the chasm
- 5. The Gartner Hype Cycle
- 6. The Dip
- 7. The Long Tail
- 8. Positioning (the one you get to make yourself)
- 4. EXTRA The Ideavirus two decades later
- 1. The Ideavirus 2020