客户经理的白金课程 陌生电子邮件处理
- 1. The 10 Laws of Email Copywriting
- Course Introduction
- Law 1 - Learn How People Make Decisions
- Law 2- Uncover the Selfish Benefit
- Law 3- Tell a Great Story
- Law 4- Write Like You Talk
- Law 5- Use Their Words Not Yours
- Law 6- Short Choppy Copy
- Law 7 - Be Specific
- Law 8- Nail the Subject Line
- Law 9- Use Social Proof That s Relevant
- Law 10- Address Objections Up Front
- 2. The Cold Email Framework
- 01 The Cold Email Framework and Email Analysis
- 02 Email Deliverability
- 03 Email Openings Triggers
- 04 Email Body
- 05 Real World Examples
- 3. Email Sequencing
- 01 The Purpose of Sequencing The Inbound Sequence
- 02 11 Tips for Outbound Sequences
- 03 Best Outbound Sequence Structures
- 04 Building Sequences Above Below the Line
- 05 Touchpoint Breakdown Cold Calling LinkedIn
- 06 AB Testing
- 07 Bonus Tips Emails