掌握定价 - 平衡利润和客户保留
Master Pricing - Balance Profit and Customer Retention
- 1 - Introduction
- 1 -What to Expect
- 2 -Welcome to 'Master Pricing - Balance Profit and Customer Retention'
- 2 - Master Pricing Balance Profit and Customer Retention
- 1 -How using pricing strategically can double your profits
- 2 -What to do about loss making products or customers
- 3 -Should I increase my prices By how much
- 4 -Are customers driven by price
- 5 -How to gain customer loyalty
- 6 -How to price a commodity product
- 7 -Common hidden errors when calculating profit margins
- 8 -Calculating your costs per customer & products - find the loss making ones!
- 9 -The biggest reason we don't put our prices up
- 10 -How many customers should you lose on price
- 11 -Should you incorporate negotiations into your pricing
- 12 -A Worked Example - calculating the most profitable price for a burger
- 13 -A Second Real Example - what should a Personal Trainer charge
- 14 -How to find your optimum price point with no risk
- 15 -When is profitability not the most important thing
- 16 -Losing business for reasons other than price
- 17 -How busy you are affects your optimum price
- 18 -Setting a price when you're overworked
- 19 -What price to set for a brand new business
- 20 -Exactly what to say when you quote a price - especially an increase in price
- 21 -Building an annual price increase into your business
- 22 -Making your price feel uncomfortably high
- 23 -How to negotiate effectively
- 24 -How to effectively incentivise salespeople and maintain profitability
- 25 -How to use Marginal Cost Pricing
- 26 -Understanding Competitor-Based Pricing
- 27 -Implementing Dynamic or Demand-Based Pricing
- 28 -Pros and cons of Psychological Pricing
- 29 -What are Decoy Pricing and Loss Leaders
- 30 -Consider quoting using Price Per Use
- 31 -Pricing tactics - making profit on upsells or consumables
- 32 -Using price to imply your quality
- 33 -What is Customer-Based Pricing
- 3 - Conclusion
- 1 -Pricing - Conclusion and Your Action Plan
- 2 -How to get your certificate